Immediately, I, along with other professionals, gathered in a trade conference session to discuss the significance of a strong social media presence in marketing. More than once, the conversation turned from tactical tips to an overall ‘why. ‘ Even in the face of countless data about social network usage, trends in mobile Internet usage and social-based conversion rates, there were a few blank stares and confused looks.
The thing is, if you are not actively engaged, you’ll never actually, truly, fully understand the ‘why’.
Posting to Facebook, sharing articles on Twitter, reviewing restaurants or stores, chatting with people I’ve never actually met about common-interest topics… We don’t think need to think much about it – it is just a part of my each experience. It’s habit. I reside social media, and I’m not alone. You can find millions of us.
Why are so many of us living social media? What are we getting out of all of this reading, sharing and talking about? Why do ‘social media junkies’ find it so strange when we listen to people say there is no value in our activity?
The ‘why’ is about continuous learning. It’s about discoveries. It can about thinking about things in new ways. It’s about supporting and recommending the companies and brands all of us love. It’s about having immediate access to just about anything we want to learn about. It’s about conversations about activities and news happening right now… This particular very minute. It is about ongoing relationships long after we’ve moved away, and finding people we like where we are now. It’s about listening to people who inspire us, and trying to inspire those with whom all of us share. It’s about information, cable connections and emotion.
No amount of statistics, no chart-filled PowerPoint or -panel of marketing experts can make you the believer. You can’t claim to understand how functions, or wrap your head around actual ‘why’ unless you’re a part of it.
And if you’re not a part of it, so you don’t really ‘get’ it, how can you ever effectively use it as a marketing tool?
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How can you ever be genuinely interested in your campaign?
Want to be a better social media marketer? Start living it.
“The most successful marketer becomes area of the lives of their followers. They follow back. They wish happy birthday. They handle problems their clients have with products or support. They grow their businesses plus brands by involving themselves in their own communities. ” – ~ Marsha Collier