Any product is incomplete without a brand design. This is what makes the product synonymous using the brand. If you want to have the presence of a good brand name recall by the customer, make sure you possess a good design.
If you have to create a brand design for a client, where will you start? Brand design is essentially the term used for the visual style elements used for a particular brand, something like a graphic logo. It normally connects the visual to the clients and is supposed to convey the product benefits to the customer.
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A brand design should task a good image of the product, without projecting anything negative. The impression from the design should be strong enough to leave an impression on the customer, an impression that will assist the customer connect with the brand plus continue to do so.
Brand designing is normally done by professionals that include an excellent copywriter, a graphic designer, along with a convincing marketing professional. The attractive words and catchy visuals need to be projected the right way. Before beginning work on the particular brand design, one must be really sure of the message that has to become conveyed to the customer. Once the message has clearly been understood, the next step is to zero in on a suitable title or tag line.
A tag line normally consists of five or more words. If the tag line is too long, there might not be any brand recall. If using a short title for the product, ensure that the name can be expressive enough to capture the functions of the product. If there is no connection of the brand name to the product, then your customer is likely to get confused. You should keep the name slightly generic, as if the brand name is changed later on, the design should not get too affected.
The next step in creating a brand design is creating a suitable logo. Simply by suitable, we mean it should wholly represent the brand as one logo, which means it is representing the company as a whole. Unless there are specific company style bedding that you must follow, you can get creative using the typefaces, colors and the fonts. Remember the logo will be on every form of communication used by the client therefore create a logo keeping these aspects in mind.