Good Digital Marketing Is Like Dating

When you read the next sentence, which topic are we talking about, Marketing or even Dating? Think of something that makes everybody a little bit nervous, anxious, excited and hacks usually think they’re proficient at it, but aren’t. If you suspected dating, you’re correct. If you guessed digital marketing, you’re correct. It’s interesting how similar these two actually are, because usually, getting someone to head out on a date with you requires great marketing.

There is a concept called The Draw, Comfort, and Close that was discussed in detail in Digital or Dying, and this will provide a sneak preview into the process of great digital marketing, or for those that are interested, better success at dating.

The concept of content can be thrown around a lot these days, but having constant interesting content will certainly set you apart.


To get anyone interested in what you are selling, you need to be able to Draw your audience in and get them interested in what you are selling.

Great Digital Marketing: This may be an offer, showcase of worth, or even your brand. Also, maintaining everything fresh is key.

Great Dating: How you look, what you are putting on and maybe your perfume/cologne(much like electronic marketing, too much is too much). New is also important here, and Brut 33 smells old because it is old.


Once you have them fascinated, you need to make them feel comfortable with what occur to be selling.

Great Digital Marketing: Supply supporting landing and sales webpages, credibility from media sources, testimonies, price comparisons and customer ratings.

Great Dating: You know how to have a conversation that allows your date to get to know you. You’re a nice individual, you come from a good background, you really have friends and they are good people. A good sense of humor won’t hurt either.


OK, you have all of them interested and they are feeling very comfortable, but how do you close the purchase?

Great Digital Marketing: Easy following steps, rockstar customer service, simple peruse process that continues to make the client comfortable along the way. If the close is not a sale through e-commerce, the next steps should be as easy as picking up the phone and speaking to someone immediately, or filling out a submission form to give them what they want.

Great Dating: This is obviously a bit more sensitive but if somebody is interested and feels comfortable, after that just ask for the date. Is actually that simple.

When you look at digital advertising in this way, it doesn’t seem so challenging. In fact , it should probably seem as easy as dating. If you find dating difficult, it’s probably because you are missing a couple of parts of the Draw, Comfort, plus Close so fix them the most effective way you can
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