Deciding on the best Metrics for Digital Marketing Success

Measuring your results can truly bridge the gap between struggling plus making returns on your investment. There are numerous ways to gain insights into your electronic marketing efforts, but it’s important to choose only those relevant to your overall technique.

Let’s discuss the most essential metrics and how they can help you succeed. There are three categories, Traffic, Conversion and Revenue.


1) Site Visitors – This metric will provide understanding as to whether your digital advertising techniques are effective or not. Remember to concentrate on unique visitors your site receives instead of website hits and page sights.

2) Source of Traffic – Just how did your visitors land on your web site?
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Maybe the keywords you used brought them there, maybe it had been a search query or even referrals. This metric will let you know what channels you need to be focusing on.

3) Click Through Rate-The CTR of any digital advertising plan is the number of viewers who actually clicked on the ad/offer. A great way to increase CTR is to combine this with effective content and a strong Call to Action.

4) Mobile Traffic : This needed to be on the list thinking about the growing mobile internet traffic in the electronic marketing playing field. As more and more people gain access to the internet via their mobile phones, new opportunities arise for bigger and better revenue sources. This particular metric provides insight on how to construction and plan your marketing strategy plus achieve beneficial engagement with viewers.


1) Conversion Rate – Conversion is the primary goal of the strategy. You need to convert traffic into sales/leads. Monitoring your conversion rate can help steer your strategy within the right direction.

2) Bounce Price – If your site is unimportant to the viewer, they will simply neglect or ‘bounce’ off the page. Several insight into this will help you approach the proper target audience/ potential leads.

3) Rate of Return – Your own site’s popularity is not only defined by your traffic but also the rate of come back by viewers. Knowing your rate of return can help improve your web site so as to convert traffic into prospects and to solidify the engagement.

Price Per Conversion – Also known as cost per lead or cost for each referral. This metric determines your general profit margins. A higher CPC may turn adverse if the costs are so high that they reduce your net income. There are even digital marketing training programs that include this being a course, thus making it an art that needs to be paid attention to.


1) Return on Investment : Insights on your ROI will determine which parts of your site are really driving sales and bringing in income, and which parts require more effort on improvement. Your RETURN ON INVESTMENT is the ultimate measure on your achievement as it proves your marketing campaign to become either profitable or not.

2) Cost Per Acquisition -CPA is all about income and is accounted for only once a guest becomes a paying customer. This metric will determine how much you spend, to obtain a customer to spend on you. Tracking your CPA will determine whether the strategies you’ve employed to gain leads is definitely working or not.

Spending your electronic marketing funds in an effective method and measuring metrics will make sure that you are doing the best for your company within this spectrum. The metrics will provide quite a accurate picture of how you are doing and where you need to place more attempts, thus enabling you to adjust to the tempo and convert traffic into prospects.

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